2012 seems set to be the year of mobile, with making mobile friendly websites and also mobile applications most likely to become more important than ever before to companies. In addition to producing web sites optimised to work on mobile phones, mobile SEO is going to be used by ever more digital marketing specialists.
Although you’ll want to think about mobile SEO, classic search engine optimisation must also not be forgotten. The latest research from Ofcom has revealed that businesses in the UK are actually spending more on their online marketing than every other marketing method, apart from television, and SEO and pay per click constitute 61% of this online spend which means you have to be aware that if you’re not using SEO, your competitors probably are!
Social media is also one of the key online marketing tools for next year. With 800 million active users on Facebook and many millions more using sites such as LinkedIn, Foursquare, Twitter and Google+, you’re able to reach a huge audience making use of social media effectively. These web sites also keep lots of data on their users, so marketers from your social media agency will be able to connect directly with their target market.
However, it’s not just social media and your SEO you ought to be considering – you should also know about your online PR. As well as building awareness of your brand and also increasing trust in your company, press releases published online rank well in search engines so there are lots of benefits to using the services of an online PR agency alongside an SEO company, or even better yet a full service digital marketing agency offering all of the services you could require.