With the New Year approaching, many businesses make use of the new start as a wonderful chance to re-think their marketing campaign and consider a new strategy to try to increase their online presence and also gain a lot more conversion rates.
2012
seems set to be the year of mobile, with making mobile friendly websites and also mobile applications most likely to become more important than ever before to companies. In addition to producing web sites optimised to work on mobile phones, mobile SEO is going to be used by ever more digital marketing specialists.
Although you’ll want to think about mobile SEO, classic search engine optimisation must also not be forgotten. The latest research from Ofcom has revealed that businesses in the UK are actually spending more on their online marketing than every other marketing method, apart from television, and SEO and pay per click constitute 61% of this online spend which means you have to be aware that if you’re not using SEO, your competitors probably are!
Social media is also
one of the key online marketing tools for next year. With 800 million active users on Facebook and many millions more using sites such as LinkedIn, Foursquare, Twitter and Google+, you’re able to reach a huge audience making use of social media effectively. These web sites also keep lots of data on their users, so marketers from your social media agency will be able to connect directly with their target market.
However, it’s not just social media and your SEO you ought to be consideringyou should also know about your online PR. As well as building awareness of your brand and also increasing trust in your company, press releases published online rank well in search engines so there are lots of benefits to using the services of an online PR agency alongside an SEO company, or even better yet a full service digital marketing agency offering all of the services you could require.
 
Along with economic concerns affecting many companies, it is more important than ever for firms to focus on retaining customers.
Many businesses tend to offer customer loyalty schemes to retain their valuable customers as well as promote a positive image of their brand name.
More companies are seeing the benefit of having an efficient loyalty scheme. Mobile phone network 02 have recently launched information of their new customer loyalty scheme, generally known as Priority Moments, which allows clients to find deals close to them using geo-location technology.
However, smaller firms can also benefit from schemes on a lesser level such as having a loyalty card.
If you want to learn how to produce a powerful client loyalty scheme, take a look at Uber. An independent business, Uber specialise in providing advice on marketing as well as customer loyalty to companies from a range of industries and can create and manage a highly effective loyalty scheme for you. Get in touch with them today to find out how they are able to assist you to.
 

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